Users will soon have a new feature that allows them to reduce the amount of AI-made videos appearing in their timelines. This step comes as the service announced that it now features more than 1 thousand million content made with AI.
Pilot Phase and Launch
This change is in a pilot phase over the next few weeks before a full-scale release. This development comes amid a rise in AI content, driven by new video-generation tools.
The Broader AI Trend
Recent reports that almost 10% of the most rapidly expanding channels on a popular video site only show AI-generated videos. A significant portion of this content is deemed low-quality AI content, a label for substandard, factory-style content that is typically absurd or dreamlike.
“We know from our community that many people enjoy content created using AI tools, including digital art to science explainers, and we want to offer the community the ability to adjust the amount of that, depending on their own choices,” said a spokesperson.
AI on the Platform
The platform announced that there are presently 1.3bn videos on its network labeled as AI-generated. In total, in excess of 100 m pieces of content are uploaded to the platform daily, making AI content a limited portion of its overall inventory.
How to Adjust Settings
Viewers will be able to reduce or increase the volume of artificial media they watch by accessing the content preference feature in the application and selecting the AI content topic. Additional categories that are already be controlled under the filter include politics, style, cosmetics, and movement.
AI Disclosure Rules
Its rules oblige users to identify convincing AI-made content, and it prohibits harmful AI impersonations of public figures or crisis events. Any believable AI video that is without a tag can be deleted under its user guidelines.
Additionally, the app will henceforth add an AI-generated tag to content produced via its built-in AI features, or identified by an cross-platform project for identifying content made by AI. This action is intended to help prevent users from seeking to evade the disclosure requirement.
Educational Initiatives
The platform is additionally launching a $2m educational fund for experts and organizations to produce educational content about using AI responsibly. This initiative will benefit educational bodies dedicated to educating computer science.
Moderation Strategy
The platform has supported its safety measures, following discussion over proposals to cut jobs for numerous content moderators in the UK. TikTok is planning to cut a significant number of roles in its content moderation division in its British office, with labor groups and internet security professionals raising concerns that humans are being replaced by machine-led review.
A trust and safety lead explained that staff-based oversight would still have a role, but AI can shield workers by removing the most graphic content ahead of it is viewed by humans. The company stated a significant reduction in explicit and harmful content handled by human moderators over the past year due to the use of its machine learning processes.
“We think that it’s essential to balance humans and technology to maintain a secure environment,” she said. “We’ll have humans as integral to the approach, but we further consider it’s highly necessary to reduce exposure to unsafe media as rapidly, which is the area in which a extensive automated help is proving valuable process content quickly.”
